Strategi Promosi Pariwisata: Studi Atas Marketing Public Relation Pantai Ngebum Kendal
نویسندگان
چکیده
Industri pariwisata pempunyai kontribusi besar dalam membangun perekonomian Daerah maupun Nasional. Pariwisata yang dikelola oleh Pemerintah Swasta juga berkontribusi terhadap Pendapatan Asli (PAD). Kabupaten Kendal merupakan salah satu daerah di Jawa Tengah memiliki aneka ragam pariwisata. Salah objek wisata menjadi unggulan adalah Pantai Ngebum. Fokus penelitian ini untuk mengetahui bagaimana strategi marketing public relations dijalankan BUMDes Moro Bekah sebagai Lembaga Pengelola Ngebum meningkatkan pengunjung ditengah-tengah persaingan destinasi semakin massif. Penelitian menggunakan metode deskriptif kualitatif dengan pengumpulan data observasi, wawancara dan dokumentasi. Untuk mempertajam analisis, maka pendekatan Marketing Public Relations (MPR) Kotler & Keller. Terdapat beberapa temuan hasil dari yaitu diseleggarakannya events sifatnya rutin memperingati momen tertentu, publication, news, service activity. Sedangkan sponsorship, speeches identity media masih sangat terbatas eksekusinya sehingga perlu dimaksimalkan komponen promosi.
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ژورنال
عنوان ژورنال: An Nida
سال: 2023
ISSN: ['2085-3521', '2548-9054']
DOI: https://doi.org/10.34001/an-nida.v14i2.3935